The Your
Oct 16, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

The Imperial Room Opens as Frisco’s New Neighborhood Cocktail Lounge

Frisco’s entertainment hub, The Star, welcomes a new gathering spot for residents and visitors alike. The Imperial Room, a 600‑square‑foot cocktail lounge opened by PILF Restaurant Group on October 16, provides a quieter, more intimate alternative to the arena’s bustling restaurants.

Design and Atmosphere

The lounge features soft lighting, olive and navy accents, and cozy booths that seat roughly 25 guests. The design draws inspiration from the group’s research trips to New York City, resulting in a darker palette and a polished yet relaxed vibe that does not require formal attire.

Concept and Vision

“We’ve wanted to open a cocktail lounge for a long time, and The Imperial Room gave us the opportunity to do something completely different,” said Jay Jerrier, founder of PILF Restaurant Group. He emphasized the goal of creating a space that feels special without being stuffy, suitable for a quick drink before a Stars event, a casual meeting, or an evening destination.

Cocktail Program

Head bartender Gabe Sanchez, formerly of Dallas’ Black Swan Saloon and Midnight Rambler, leads the beverage program. His menu reimagines classic styles while introducing house‑crafted drinks. Highlights include:

  • Calaboose Old Fashioned – a blend of Woodford Reserve rye and bourbon, gomme syrup, fiore di silicia, bitters, orange zest, and a nod to Frisco’s historic 1912 jail.
  • Cotton Gin – The Botanist gin mixed with cotton honey and lemon for a soft, bright sweetness.
  • Always Sunny in Frisco – Chopin vodka, mango‑ginger cordial, saline, orange bitters, sparkling water and basil, balancing tropical fruit with spice.
  • Imperial Espresso Martini – Dripping Springs vodka, cold brew, Borghetti, and cold‑brew syrup, paired with a chocolate caramel tart.

Small‑Plate Menu

The food menu is designed for sharing. Guests can start with focaccia served with Parmesan and a whipped chili‑garlic butter, followed by a rotating meat and cheese board. The Cheesy Caesar offers little gem lettuce, classic Caesar dressing, focaccia croutons, and a generous snowfall of Parmesan. The standout dish, however, is the cacio e pepe: radiatore pasta cooked al dente, tossed in a peppery sauce, and finished with a mountain of pecorino.

Location and Accessibility

Located at 3685 The Star Blvd., Suite 200, The Imperial Room sits amid The Star’s restaurants, offices, and entertainment venues. Its limited seating creates an exclusive feel while remaining welcoming for families and groups seeking a quieter spot before or after larger crowds.

Community Impact

By adding a refined yet approachable lounge, PILF Restaurant Group diversifies Frisco’s dining scene and offers a new venue for local gatherings, business meetings, and casual evenings. The lounge’s emphasis on quality cocktails and shareable dishes aligns with the city’s growing reputation as a destination for upscale yet accessible dining experiences.

The Imperial Room is now open to the public, and the team invites Frisco residents to experience the space for themselves.


Original reporting: Local Profile (DFW) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →