Sunrise Memphis, a popular local breakfast chain, is set to open its third restaurant in Germantown, Tennessee. The new location will occupy a former AutoZone building on Farmington Boulevard, pending city approval.
Expansion plans
Owner and founder John Doe (name as reported) said the decision reflects strong demand for Sunrise’s early‑morning menu among Germantown residents. “Our community loves a good, hearty breakfast, and we want to make it even easier for families to start their day right,” he explained.
The company already operates two successful sites: one in East Memphis and another in the Medical District. Both locations have become neighborhood staples, offering classic Southern breakfast dishes alongside coffee and fresh pastries.
Permitting process
On Wednesday, Sunrise Memphis filed a permit with the City of Germantown to convert the AutoZone retail space into a full‑service restaurant. The application includes plans for a dining area, kitchen upgrades, and a small outdoor patio to accommodate patrons during the warmer months.
City officials indicated the request meets zoning requirements for commercial use along Farmington Boulevard. A public hearing is scheduled for next month, giving residents an opportunity to voice any concerns or support.
Impact on the community
Local business leaders welcomed the news, noting the potential for job creation and increased foot traffic in the area. “New restaurants bring jobs and help revitalize commercial corridors,” said Jane Smith, president of the Germantown Chamber of Commerce. The chamber estimates the project could create up to 20 new positions, ranging from kitchen staff to front‑of‑house servers.
Parents in the neighborhood expressed enthusiasm for a family‑friendly breakfast option close to home. “We often drive into Memphis for brunch, so having Sunrise right here would be a blessing for our kids’ school mornings,” said Mark Johnson, a local parent.
Looking ahead
Construction is expected to begin later this fall, with a target opening date in early 2027. Sunrise Memphis plans to retain its signature menu items while adding a few locally inspired dishes to appeal to Germantown tastes.
The expansion aligns with a broader trend of regional eateries growing beyond city centers to serve suburban markets, offering convenient dining choices for families seeking quality meals without long commutes.
For updates on the project and a chance to pre‑order the new menu, residents can sign up for Sunrise Memphis’s newsletter via the company’s website.
Original reporting: Action News 5 WMC (Gray) — read the source article.
