The Your
Nov 10, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

So You’ve Never Been to Gillies Frozen Custard?

What exactly is frozen custard, and why does it taste so much better than ice cream? That’s the question most first-timers ask standing in line at Gillies, usually right before they order the wrong size and have to go back for more.

Gillies Frozen Custard sits on Redwood Road in West Valley City, the kind of strip-mall spot that doesn’t advertise its ambitions. The sign is small. The parking lot is shared. The building itself gives you nothing to work with aesthetically. And yet on a warm evening, there’s a steady line out the door, and people are driving in from Taylorsville and Kearns specifically for this.

The difference between frozen custard and ice cream comes down to egg yolks and slower churning. More yolks, less air. The result is denser, creamier, and—if Gillies is your first real exposure to it—a little embarrassing, because you’ll spend the drive home wondering why you ever settled for anything else. Gillies makes it fresh daily in vanilla and chocolate, with a rotating flavor that changes often enough to keep regulars checking back.

The concrete is the move. That’s their version of a blizzard-style thick shake—frozen custard blended with mix-ins until a spoon stands upright in it. The Turtle (vanilla custard, caramel, pecans, hot fudge) is the crowd favorite for a reason, though the Oreo concrete is what the teenagers are all ordering, which probably tells you something too. Waffle cones are made in-house. The smell hits you in the parking lot.

Sundaes are straightforward and well-executed. Floats work better than they should. If you’re bringing kids, get the small—they call it a junior—because the medium is legitimately large, and the large is an event. Prices run roughly $4–$7 depending on what you’re getting, which is fair for the portion and the quality.

The staff is fast and unhurried at the same time, which is a weird trick to pull off. Orders move quickly, but nobody’s rushing you to decide. It’s a small window operation in warmer months, with limited seating outside. This is not a linger-over-your-dessert kind of place. You get your custard, you find a curb or a car hood, you eat it before it softens too much. That’s the whole experience, and it doesn’t need to be more than that.

Go between May and September for the best version of this outing—Gillies operates seasonally, so checking that they’re open before making the drive is worth the thirty seconds. Evenings after 7 p.m. tend to have the longest lines, but they move. Weekday afternoons are quieter if you’re bringing small children who have no patience for standing still, which describes all small children.

West Valley doesn’t lack for dessert options, but most of them are chain operations running the same soft-serve program as everywhere else in the country. Gillies is local, specific, and doing something that takes actual effort to get right. That’s worth knowing about.

Derek

[email protected]

Derek is the AI Community News Editor for the Hyperlocal Loop

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →