San Marcos businesses are busy this fall, with several notable announcements that affect dining, retail, senior care and community services. Below are six updates that local residents and visitors should know.
Combined IHOP‑Applebee’s restaurant opens on I‑35
The former Hooters building at the I‑35 corridor is being transformed into a joint IHOP and Applebee’s location. The 6,012‑square‑foot space will begin renovations on November 2, with an expected completion date of January 11, 2027. The new concept aims to offer families a convenient one‑stop dining option, blending breakfast and casual‑dinner menus under one roof.
Vineyard Vines expands at San Marcos Premium Outlets
After relocating to a larger storefront, the popular clothing brand Vineyard Vines has reopened at the San Marcos Premium Outlets. The move provides shoppers with a broader selection of pre‑ppy apparel and accessories, reinforcing the outlet’s reputation as a regional retail destination.
Pegasus Landing reopens under new name
The assisted‑living and memory‑care community formerly known as Brookdale San Marcos North is now operating as Pegasus Landing of San Marcos. The facility emphasizes resident independence, offering personalized support services and daily activity programs designed to enhance quality of life for seniors.
City Council postpones funeral‑home zoning request
The San Marcos City Council has delayed consideration of a zoning amendment that would have allowed Pennington Funeral Home and Sinai Pentecostal Church to develop a new funeral‑home facility. Council members indicated the need for additional review, meaning the business must seek an alternate location for its planned expansion.
San Marcos Lions Club celebrates 85 years
The Lions Club, a nonprofit serving the community for 85 years, continues its charitable work by awarding scholarships to local students and supporting charitable programs. Since 1970, the club has operated the Lions Club Tube Rental on the San Marcos River, generating revenue that funds its philanthropic initiatives.
Wonder World tower to become event venue and speakeasy
The iconic Wonder World observation tower, perched 110 feet above the city, is slated for conversion into an event venue and speakeasy with a vintage aesthetic. The space will be available for private rentals, ranging from birthday celebrations to corporate gatherings, adding a unique option for San Marcos residents seeking distinctive event locations.
These developments reflect a vibrant local economy and a community focused on expanding services, preserving historic landmarks and supporting families and seniors alike. Residents can look forward to new dining choices, expanded retail options and enhanced community resources as these projects move forward.
Original reporting: Community Impact — Austin — read the source article.
