As the cost of living climbs, San Antonio families and seniors are turning to local charities for essential holiday assistance. The Salvation Army’s Angel Tree program and the nonprofit King’s Compassion both say they are experiencing a notable rise in requests for gifts, groceries, and basic supplies.
More families, more need
Missy Romack, the Salvation Army’s area commander, notes that many families are signing up for the Angel Tree program for the first time. “We’ve had more now of hard‑working families that are coming and saying, ‘listen we just can’t make ends meet,’” Romack said.
The organization expects over 6,000 angels on the tree this year, up from 5,500 last year. Requests have expanded beyond toys and bikes to include winter clothing for a four‑year‑old and even a crib for a newborn. Rebecca Mayberry, the Salvation Army’s director of development, emphasized the importance of community generosity, recalling how a simple Etch‑a‑Sketch helped her own family during a hard time.
Seniors facing hardship
King’s Compassion, which delivers groceries, cleaning supplies, heaters and other necessities to homebound seniors, reports serving about 200 older adults each month. Rose Reyes, the nonprofit’s CEO, warned that the need has increased “drastically.” To qualify, seniors must have an income at or below 110% of the federal poverty level – roughly $1,463 for a single person in 2026.
Reyes highlighted current urgent items such as space heaters, bladder pads and pet food. The organization also runs a “Silver Angels” tree, allowing seniors to select a specific gift they desire.
Community response
Both nonprofits stress that community support is vital. Angel trees are displayed at several area Walmarts and the North Star Mall, and donations can also be made online. Romack mentioned that groups of siblings, churches or friends often adopt a single Angel Tree child together, pooling resources to meet the child’s wishes.
King’s Compassion encourages volunteers to help with deliveries and invites residents to check their website for additional needs and ways to serve.
Why the surge matters
With inflation affecting grocery prices and household budgets, the increase in assistance requests reflects broader economic pressures on San Antonio’s working families and vulnerable seniors. Local charities are calling on residents to remember the impact of a single thoughtful gift or a modest donation, which can make a meaningful difference for those struggling to make ends meet during the holiday season.
Original reporting: San Antonio, TX News (HLL/CB) — read the source article.
