The Salvation Army of Greater Green Bay began its annual Christmas Campaign today, setting an ambitious goal of $1.35 million – a modest increase over last year’s target. Organizers say the funds will provide emergency assistance to families struggling with higher grocery bills, gas prices and other everyday expenses.
Local families feel the squeeze
“You know, families are feeling the squeeze. I mean, we’re all feeling it,” said Major Catherine Fitzgerald, Greater Green Bay Area Coordinator for the Salvation Army. “If you’re just barely making it month to month, and now things are more expensive and gas prices have risen, it forces people to ask, ‘What are my options? Where can I make ends meet? How do I get food to make sure my family is fed through the end of the month?’”
Volunteer‑driven effort
Volunteers are the backbone of the campaign. Bell‑ringers will be stationed at several high‑traffic locations, including Bay Park Square Mall, Fleet Farms, Woodman’s and other community hubs. This year, Dale Artel received the 2026 Bell Ringer Award. A Navy veteran who has served as a bell ringer for more than two decades, Artel explained his motivation: “Because I’ve been blessed and I’m in a stage of life now where I’m trying to get back to all the blessings that I have received over the years.”
How to help
Residents who need assistance can contact the Salvation Army directly, while those who wish to donate or volunteer are encouraged to visit the organization’s website. The campaign’s success will depend on the generosity of the Greater Green Bay community, which has a long tradition of supporting one another during the holiday season.
Why the campaign matters
Holiday spending often adds financial pressure to households already coping with inflation and rising energy costs. By providing emergency funds, food vouchers and other resources, the Salvation Army aims to ensure that no family goes without a warm meal or essential supplies as the year ends. The organization’s focus on local families aligns with the community’s values of faith, family and personal responsibility.
Original reporting: FOX 11 WLUK Green Bay (local) — read the source article.
