Frisco’s retail landscape is about to get a stylish boost. Australian‑born brand Princess Polly, known for its trend‑driven apparel and accessories, has confirmed plans for a physical store inside Stonebriar Centre at 2601 Preston Road.
From Online Favorite to Brick‑and‑Mortar
Founded on the Gold Coast in 2010, Princess Polly built a loyal following by offering festival‑ready looks, everyday essentials, and statement pieces through its e‑commerce platform. The company now aims to translate that digital experience into a tangible shopping destination for North Texas consumers.
Details of the Frisco Location
According to a recent state filing, the upcoming Stonebriar Centre store will occupy roughly 4,659 square feet and involve an estimated $500,000 investment in renovations. While an official grand‑opening date has not yet been announced, the retailer has listed the Frisco address as “Coming Soon” on its website, and Stonebriar Centre has added Princess Polly to its online store directory.
Part of a Nationwide Expansion
The Frisco outlet is one of eight new locations announced by parent company a.k.a. Brands in March 2026. The expansion reflects the brand’s confidence in the U.S. market and its desire to provide shoppers with a hands‑on way to try on denim, dresses, shoes and accessories before buying.
What Shoppers Can Expect
Customers visiting the new store will find a curated selection of Princess Polly’s best‑selling items, including tops, skirts, swimwear and special‑occasion outfits. The physical space is expected to feature the brand’s signature bright aesthetic, making it a natural fit for the vibrant atmosphere of Stonebriar Centre.
Complementing Stonebriar Centre’s Growing Offerings
Princess Polly’s arrival adds to a wave of new retailers slated for Stonebriar Centre in 2026. The mall recently welcomed Rowan, a nurse‑led ear‑piercing studio, expanding the center’s specialty‑service options. The addition of a fashion‑forward retailer like Princess Polly further diversifies the shopping experience for local families and visitors.
Community Impact
Local business leaders see the new store as a positive development for the Frisco economy. The investment creates construction jobs during the build‑out phase and promises permanent retail positions once the doors open. For families who have been ordering Princess Polly pieces online, the new storefront offers a convenient way to see and try items in person, supporting the community’s desire for more local shopping choices.
Next Steps
Shoppers interested in the upcoming store can monitor the Princess Polly website for updates on the opening date. In the meantime, the brand continues to serve Texas customers through its online platform, delivering the same on‑trend styles that have made it a favorite among young adults nationwide.
Original reporting: Local Profile (DFW) — read the source article.
