I went in looking for a replacement cinch strap and came out forty minutes later knowing way more about saddle rigging than I expected to. That’s Peruna’s for you.
The shop sits on the north side of Denison, out past the residential stretch where Main Street starts to loosen up and give way to feed stores and farm supply places. It’s the kind of location that tells you something before you even walk in — this isn’t a boutique Western wear shop aimed at tourists picking up a novelty belt buckle. The clientele here is mostly working people: ranchers driving in from Grayson County, horse owners from the Red River bottom land, 4-H kids with serious parents.
The selection reflects that. One whole wall runs with leather goods — bridles, breast collars, reins in flat and round cuts, halters in every size from miniature to draft. The saddle racks down the center hold a mix of new and used stock, mostly cutting and roping styles, with a few trail saddles on the end. Prices on used saddles start somewhere around $300 and go up depending on maker and condition. New ones vary widely, but you won’t find the cheapest stuff on the internet here; what you will find is something a knowledgeable person has actually looked at before putting it on the floor.
The clothing section is smaller than you might assume for a Western store, but it’s practical — Ariat and Justin boots, Wrangler jeans in the cuts actual riders wear, work shirts that aren’t trying to look fashionable. The hat selection leans toward felt and straw depending on the season, and they’ll shape a hat on-site if you ask.
What keeps me coming back, honestly, is the help. The staff — usually a couple of people behind the counter, sometimes the owner — will talk through what you actually need without steering you toward the most expensive option. I described a problem I was having with my mare’s bit fit one afternoon and spent ten minutes in a conversation that was more useful than anything I’d found online. They ended up showing me two different options, explained the difference in the mouthpiece action, and let me hold both to compare. I bought the cheaper one. Nobody seemed bothered.
If you’re not in the horse world, there’s still reason to stop in. The leather care products and tack accessories occupy a whole section, and if you’re looking for quality leather goods — belts, wallets, small goods — they carry some of that too. Boot repair referrals come easy here; they know who does good work in the area.
Hours are standard business hours through the week with shorter Saturday hours, so call ahead if you’re making a trip. Cash and card are both fine. There’s no frills to the experience — no coffee bar, no Instagram wall — but the inventory is genuine and the advice is free, which in my experience is a harder combination to find than it should be.
For anyone keeping horses anywhere near Texoma, this is a practical first stop before you default to ordering online and hoping the sizing works out. And if you’ve never set foot in a real working tack shop, Peruna’s is a decent introduction to what they’re supposed to feel like.
