Great news for runners and fitness enthusiasts in Los Angeles: Swiss athletic brand On is expanding its presence in California with four new retail stores across the state, including a new location in Los Angeles. The expansion also brings new stores to San Francisco and San Diego, marking a significant growth moment for the brand on the West Coast.

The move signals strong confidence in California’s retail market and is expected to bring new jobs and a fresh destination for the region’s active community. On, known for its innovative running shoes and performance apparel, has been growing its direct-to-consumer retail footprint as demand for its products continues to climb.

For Los Angeles residents, the new store offers a local spot to explore the brand’s full lineup in person — from road-running shoes to trail gear and everyday athletic wear — with the kind of hands-on experience that online shopping simply can’t replicate. Staff at On’s retail locations are typically trained to help customers find the right fit and product for their specific activity, making the store a genuine resource for the local running community.

The California expansion is part of a broader push by On to deepen its roots in key U.S. markets. With the 2028 Los Angeles Olympics on the horizon and the city’s fitness culture continuing to thrive, the timing feels particularly fitting. New retail openings like this one contribute to neighborhood foot traffic, support local employment, and give LA’s active residents even more reasons to lace up and get moving.

Keep an eye out for the new On store coming to Los Angeles — it’s a welcome addition to the city’s growing roster of athletic and wellness destinations.

Sources: On Pressroom