In a concerted effort to protect walkers and curb dangerous driving, the North Las Vegas Police Department (NLVPD) has launched an expanded traffic‑safety campaign that runs through the end of October. The operation coincides with National Pedestrian Safety Month and is part of Nevada’s statewide Joining Forces traffic‑safety initiative, funded by the Nevada Department of Public Safety’s Office of Traffic Safety.
Focus of the enforcement push
During the campaign, officers from the NLVPD Traffic Division are zeroing in on drivers who exceed speed limits, drive while distracted, or fail to yield to pedestrians. Police are also issuing citations to pedestrians who cross roadways unlawfully, ignore traffic signals, or otherwise put themselves at risk. The department stresses that safety on the streets is a shared responsibility.
Recent crash statistics show progress
The department reports that 110 people were struck by vehicles in 2024. That figure fell to 81 in 2025, and so far in 2026 only 64 pedestrians have been hit. While any loss of life is tragic, the downward trend suggests that targeted enforcement can make a difference.
Tragic reminder underscores urgency
One of the most recent fatal incidents occurred near the intersection of Cheyenne Avenue and Revere Street, where a man was killed after being struck while crossing outside a marked crosswalk. Investigators found no evidence of driver impairment, highlighting the importance of using designated crossing points.
Community voices call for action
Local residents echo the department’s concerns. “Every day I see them speeding and stuff,” said North Las Vegas resident Jaime. “They really like to speed, especially the fast cars.” Kevin Coleman, another longtime resident, added, “I see the problem all the time. It can cut down a lot if people abide by the rules and the signs.” Both expressed hope that increased police presence will encourage safer behavior.
Police recommendations for drivers and walkers
Officers are urging drivers to slow down, stay alert, and yield to pedestrians at intersections and near schools. They also advise motorists to check crosswalks before turning, avoid distractions, and never drive impaired. Pedestrians are reminded to use sidewalks and marked crosswalks whenever possible, obey traffic signals, and look in all directions before stepping onto the road. At night, wearing bright or reflective clothing can help drivers see walkers more clearly.
Looking ahead
Police say the campaign will continue through Oct. 31, with officers maintaining a visible presence in high‑traffic areas. The goal, as Coleman put it, is simple: “Save lives.” By reinforcing the message that road safety is a collective duty, the NLVPD hopes to further reduce the number of pedestrian injuries and fatalities.
How to stay informed
Residents can follow updates on the Joining Forces program through the Nevada Department of Public Safety website or by contacting the NLVPD Traffic Division directly. Community members are encouraged to report unsafe driving or pedestrian behavior to help keep North Las Vegas streets safe for everyone.
Original reporting: KTNV 13 Action News Las Vegas (local) — read the source article.
