Norman’s iconic Lindsay Street water tower, a fixture in the city’s skyline for decades, has received a bold new look. The structure now serves as the official Dr. Pepper Fansville water tower, a visual tribute to the brand’s long‑running college‑football advertising campaign.
City council backs the transformation
Ward 8 council member Scott Dixon explained the idea originated from a simple suggestion that quickly gained enthusiasm. “Just kind of threw out a crazy idea. And, everybody seemed to, you know, love it and run with it,” Dixon said.
Dr. Pepper’s marketing push
Krysten Howey, marketing director for Dr. Pepper, said the company is thrilled to bring a piece of the Fansville universe into a real‑world setting. “Dr. Pepper is just really excited to bring this iconic kind of a part of our fans feel to real life,” she said. Keurig Dr. Pepper CEO Tim Cofer added, “For the first time fans can actually get to step into a piece of that.”
Local football legend weighs in
Former University of Oklahoma football star Brian “The Boz” Bosworth praised the project, noting how the tower fits perfectly into a town that lives and breathes college football. “This big giant landmark belongs in a football town, as it is big. Boomer Sooner, that’s what I’m talking about. Welcome to Fansville, Norman,” Bosworth said. He reflected on the tower’s personal significance, recalling growing up in Norman and watching the structure dominate the skyline.
What the new look means for the community
The repainting ties the city’s heritage to a national advertising effort that has aired during college‑football broadcasts for several seasons. Residents and visitors can now see the tower’s bright Dr. Pepper branding, turning a utilitarian water tower into a landmark that celebrates local pride and the excitement of game day.
City officials see the project as a low‑cost way to boost tourism and community spirit. By aligning with a well‑known brand and the beloved college‑football tradition, Norman hopes to attract more fans traveling to OU games and to give locals a fresh point of pride.
Looking ahead
While the tower’s primary function remains to store and supply water, its new appearance is expected to become a backdrop for photos, social‑media posts, and community events. The city plans to incorporate the tower into future promotional materials and may consider similar collaborations for other public‑works projects.
Overall, the Dr. Pepper Fansville water tower stands as a testament to Norman’s willingness to blend tradition with modern marketing, reinforcing the city’s identity as a hub for college‑football enthusiasm.
Original reporting: Oklahoma City News Feed (HLL/CB) — read the source article.
