The NBA is moving forward with plans for a new European basketball league, emphasizing that the current EuroLeague model is undervalued. At the Leaders Week London conference, NBA Managing Director for Europe and the Middle East George Aivazoglou said the league remains “very serious” about partnering with anyone who shares its vision.
EuroLeague clubs reject merger offer
EuroLeague owners voted on Tuesday in Cernobbio to reject the NBA’s formal proposal for a single European entity. The 13 shareholder clubs—including Barcelona, Bayern Munich, Real Madrid, Olympiakos, Milan, ASVEL (owned by Tony Parker) and two Istanbul clubs—decided to keep the existing structure.
Despite the rejection, the NBA and FIBA released a joint statement reaffirming their belief that a partnership would unlock enormous potential for clubs, players, and fans across Europe. They said they remain “committed” to launching the new league in the fall of 2027.
Future talks and possible merger
Barcelona indicated the door remains open for future negotiations, stating that any amended proposal would be reconsidered. NBA Commissioner Adam Silver has repeatedly expressed that joining forces with the EuroLeague would benefit the sport.
Aivazoglou added that the NBA is ready to discuss solutions if both sides agree on why European basketball has not yet reached its full potential.
League format and timeline
The NBA‑FIBA venture, announced in March 2025, envisions a 16‑team league with permanent franchises and additional spots for clubs that qualify based on performance. The plan aims to create a competition that could endure for the next century.
European talent already shines in the NBA, with stars such as Victor Wembanyama (France), Nikola Jokic (Serbia), Luka Dončić (Slovenia) and Giannis Antetokounmpo (Greece) highlighting the continent’s deep basketball pool.
What this means for fans
If the new league launches as scheduled, fans can expect a fresh competition that blends NBA entertainment with European club traditions, potentially expanding viewership and creating new opportunities for players and markets across the continent.
Original reporting: KSAT Sports (San Antonio) — read the source article.