Florence residents will choose a new mayor in the November election, as incumbent Rob Ward steps down after deciding not to run for another term. The two declared candidates, Daniel Lofy and Shannon Warren, each bring a distinct perspective on how to keep Florence a laid‑back, family‑friendly coastal town while addressing pressing issues such as affordable housing and municipal services.

Daniel Lofy: Preserve Florence, Add Affordable Homes

Daniel Lofy, a 30‑year‑long resident who moved from California, retired recently from running Lofy Construction. He says his primary goal is to “keep Florence, Florence,” a sentiment he repeated throughout his interview with local news founder Will Yurman. Lofy praises the city manager, Erin Reynolds, and the public works director for their steady stewardship, as well as the Chamber of Commerce for attracting new businesses.

While he opposes large‑scale manufacturing projects, Lofy argues that affordable housing is the key to sustainable growth. He acknowledges the current market – a typical home costs around $400,000, which is out of reach for many families – and hints at a plan that could lower that figure to roughly $250,000. He declined to share specifics before the election, stating he wants a concrete proposal in place before discussing details.

Lofy also supports creating a dedicated parks and recreation department, noting that volunteers could help offset any modest budget impact. He highlighted a long‑standing community desire for a disc‑golf course, noting that equipment has been on hand for a decade but funding and environmental concerns have stalled construction.

Shannon Warren: Community Voice and Government Accountability

Shannon Warren fell in love with Florence’s coastline 16 years ago and moved here permanently three years ago. She describes the town’s natural beauty and close‑knit community as reasons she wants to serve as mayor. Warren’s campaign focuses on improving city responsiveness and ensuring that residents’ concerns are heard.

Warren cites personal experiences with city services that she feels were mishandled – from a confusing mayoral‑candidate registration process to delays in obtaining a business license and perceived exclusion from a city committee. She interprets these incidents as signs of inefficiency and a need for greater transparency.

Beyond administrative issues, Warren worries about the lack of livable‑wage jobs and limited opportunities for families, which she says are prompting some residents to leave Florence. She also praises community traditions such as the annual Christmas tree lighting and block parties, emphasizing the importance of preserving these unifying events.

Key Issues Shaping the Race

• Affordable housing: Both candidates agree that housing costs are a barrier to growth, though Lofy proposes a specific price‑targeted plan while Warren calls for broader city‑wide solutions.
• Municipal services: Warren highlights perceived gaps in city responsiveness; Lofy points to existing staff performance and suggests volunteer involvement to enhance services.
• Parks and recreation: Lofy wants a formal department and volunteers to develop amenities like a disc‑golf course; Warren sees community events as a strength to build upon.
• Economic development: Lofy favors attracting small businesses that align with Florence’s character; Warren stresses the need for jobs that pay a livable wage.

Both candidates stress the importance of respectful dialogue on social media and in public meetings, echoing concerns about divisive online discourse that has affected local conversations.

What Voters Should Know

The mayoral term in Florence lasts two years, and the winner will join the five‑member City Council, sharing legislative responsibilities with council members. Voters can learn more about each candidate’s platform by attending upcoming town halls, reviewing their statements on social media, or contacting the campaign offices directly.

As the November election approaches, Florence residents are encouraged to consider how each candidate’s vision aligns with their own hopes for a thriving, family‑oriented coastal community.

Original reporting: Homepage – Lookout Eugene-Springfield — read the source article.