Garland‑based Massimo Group disclosed that its new 2027 Buck 570 utility‑terrain vehicle (UTV) will begin shipping the week of October 19, 2026. The model, priced below $9,000, is being produced exclusively for a major national farm‑and‑ranch retailer and will not be sold through Massimo’s other dealer channels, according to The Manila Times.
The Buck 570 builds on Massimo’s established 500 Series platform, adding a retailer‑exclusive camouflage paint scheme, half doors for added occupant security, a windshield for wind protection, and durable steel wheels designed for practical utility use. These features target customers who need reliable vehicles for property maintenance, farming, hunting and outdoor recreation.
Initial purchase orders have already been secured, and the company expects the first shipments to commence during the week of October 19, 2026. Massimo’s chief executive officer, Quenton Petersen, said the vehicle represents “more than a typical model‑year update,” emphasizing the collaboration with the retailer to meet specific styling and functional preferences.
Massimo Group, which trades on NASDAQ under the ticker MAMO, highlighted that the Buck 570 reinforces its strategy of developing customized, value‑oriented products for large retail partners. By leveraging the proven 500 Series architecture, the company aims to keep development costs low while expanding its presence in the under‑$9,000 UTV market segment.
The company’s headquarters, manufacturing, and distribution facilities are located in Garland, Texas, providing local jobs and contributing to the city’s industrial base. The launch of the Buck 570 is part of a broader 2027 product introduction program that includes additional models and enhancements across Massimo’s powersports portfolio.
What’s next: The Buck 570 will become available to consumers through the exclusive retailer later in the fourth quarter of 2026. Customers interested in the camouflage‑styled UTV should watch for retailer announcements regarding pricing, dealer locations and delivery timelines.
Sources: manilatimes.net
