When it comes to Halloween treats, Lubbock families have spoken. According to data compiled by Candy Store, Reese’s Peanut Butter Cups remain the most purchased candy for the holiday across the city, with M&Ms, Ferrero Rocher Hazelnut Chocolate and Hershey’s Milk Chocolate following closely behind. The trend highlights a clear love of chocolate among West Texas residents.
Local flavor: Lubbock’s top candy by zip code
The survey breaks down purchases by zip code, but the overall picture is consistent – chocolate reigns supreme. Whether you live near the downtown district or in the suburbs, the most common items in Halloween baskets are the same familiar favorites.
Statewide favorite: Sour Patch Kids take the lead
Zooming out to the entire state, Candy Store reports that Sour Patch Kids have secured the number‑one spot for Halloween candy in Texas for 2026. The chewy, sour‑sweet treat edged out other contenders, with Starbursts and Nerds Gummy Clusters rounding out the top three.
Texas joins at least eight other states that share Sour Patch Kids as their top choice, making the candy the second‑most popular Halloween treat in the United States this year.
National context and spending
The National Retail Federation notes that Americans spent a record $4.1 billion on Halloween candy in 2026. That figure continues an upward trend seen over the past fifteen years, underscoring the holiday’s growing economic impact.
Beyond candy: costume and pet trends
While candy steals the spotlight, the survey also captured costume preferences. For children, Spider‑Man topped the list, while adults favored classic witch attire. Even our four‑legged friends got in on the fun, with pumpkin‑themed dog costumes emerging as the most popular pet choice.
The candy that divides opinion
In a separate national poll, candy corn was voted the least favorite Halloween treat. Though some respondents defended its nostalgic value, the overall sentiment suggests the sugary confection still carries a reputation problem.
What this means for Lubbock families
Understanding local candy trends can help retailers stock the right products and give parents a heads‑up on what their children are likely to request. Whether you’re planning a neighborhood trick‑or‑treat route or a community Halloween event, the data points to a clear preference for chocolate and sour‑sweet options.
As the holiday approaches, Lubbock businesses can use these insights to tailor promotions, and families can feel confident they’re offering the treats that Texas residents love most.
Original reporting: News/Talk 790 KFYO (Lubbock) — read the source article.
