When the Milwaukee Brewers clinched a spot in the World Series for the first time in 44 years, the excitement quickly spilled over into downtown Kenosha. AJ Sports Collectables, a neighborhood sports‑memorabilia shop, reported a wave of purchases as fans scramble to own a piece of baseball history.
Merchandise flies off the shelves
Owner John DeMario said the store’s dedicated Brewers section has been “completely sold out” of jerseys and popular baseball cards. “Anything Brewers, we’re trying to pull out,” DeMario told reporters. “People are enjoying this as much as we are, and they want to get their Brewers memorabilia.”
Among the items that remain in stock are autographed baseballs, a Bob Uecker bobblehead that DeMario hopes will bring the team good luck, and a rotating selection of team‑branded apparel. “We got our little Uecker bobblehead here for good luck for the Brewers,” he added.
A community hub for fans
Beyond sales, AJ Sports Collectables serves as a gathering place. A small lounge area lets supporters discuss games, trade stories and share predictions about the upcoming series against the Tampa Bay Rays. DeMario believes the shop will become even busier if Milwaukee wins games, noting, “It’ll be a madhouse, I would say, especially when they win.”
Looking ahead to the series
With the Brewers set to face the Rays, DeMario expects another surge in demand for items featuring standout players such as “The Miz” Jackson Chourio and catcher William Contreras. He predicts fans will be eager to purchase cards and memorabilia that capture the historic postseason run.
“We’re preparing for what could be another wave of customers when Milwaukee starts winning games,” DeMario said. “The excitement is only beginning, and we’re ready to help Kenosha fans celebrate every moment.”
Local impact
The surge in sales highlights how a national sports milestone can boost a local economy. Small businesses like AJ Sports Collectables benefit from increased foot traffic, and the shop’s lively atmosphere reinforces Kenosha’s reputation as a community that rallies around shared passions.
For fans who missed the initial rush, DeMario encourages them to stop by early, as inventory moves quickly. “If you want a piece of this historic season, come in soon,” he advised.
About the source
The story was originally reported by Glenda Valdes for TMJ4 News and republished with permission on Kenosha.com.
Original reporting: Kenosha.com — read the source article.
