Las Cruces is rolling out the red carpet for film lovers — literally. Visit Las Cruces has launched a brand-new self-guided film tour, giving residents and visitors a fun, flexible way to explore the city’s cinematic history at their own pace. The tour invites participants to discover local landmarks and locations that have played a role in the region’s film heritage, turning an ordinary afternoon drive or stroll into a movie-themed adventure.
The timing couldn’t be better. New Mexico State University has officially announced that the Las Cruces International Film Festival will return to the NMSU campus April 14–18, 2027. The festival’s homecoming at NMSU gives the community something exciting to look forward to, and the new self-guided tour is a perfect way to build enthusiasm in the months leading up to the event.
Together, these two developments signal a growing momentum around Las Cruces as a destination for film culture. The self-guided tour is available now, making it easy for anyone curious about the city’s on-screen legacy to dive right in — no tickets or reservations required.
Whether you’re a longtime local who wants to see familiar streets through a new lens or a visitor eager to explore what makes Las Cruces so visually distinctive, the tour offers a welcoming, low-key entry point into the city’s creative identity. And with the International Film Festival on the horizon for spring 2027, the excitement is only expected to grow.
For more information on the self-guided film tour, visit the Visit Las Cruces website. Details on the Las Cruces International Film Festival at NMSU can be found through New Mexico State University’s official channels.
