Tulsa, Oklahoma — To mark a century of service, Kelley Blue Book is embarking on a cross‑country road trip along historic Route 66, beginning this week from Tulsa. The automaker‑valuation firm is using the journey to promote its newly launched Kelley Blue Book Digital Passport, an interactive online experience that lets participants travel the iconic highway virtually, complete simple challenges and collect passport stamps for a chance to win travel‑related prizes.
Digital Passport offers $500 prizes
Starting Wednesday, anyone who visits the Digital Passport website can enter for a chance to win one of 100 $500 prizes that can be applied toward a future road trip. The online platform encourages users to explore Route 66 landmarks, answer automotive‑knowledge quizzes and share their progress on social media.
Road‑trip perks for travelers
Kelley Blue Book’s traveling SUV will make its way from Chicago, Illinois, to Santa Monica, California, stopping in towns along the historic corridor. While in Tulsa, the company’s team will hand out free gas fill‑ups and other road‑trip perks to motorists who spot the vehicle. The giveaways are intended to make the journey more affordable and memorable for families and adventure‑seekers alike.
Company perspective
“Reaching 100 years is an incredible milestone for Kelley Blue Book and a testament to the trust generations of consumers have placed in us,” said Greta Crowley, Vice President of Marketing at Cox Automotive. “When we saw that Route 66 was also celebrating its centennial, we couldn’t pass up the opportunity to hit the road and bring our anniversary celebration directly to travelers while helping more consumers get on the road for adventures of their own.”
Commitment to trusted information
As the firm enters its next century, it reaffirms its commitment to providing reliable vehicle‑valuation tools and resources that help drivers make confident purchasing decisions. The Digital Passport initiative aligns with that mission by engaging consumers in an educational, interactive format that highlights the heritage of American road travel.
How to participate
Interested motorists can learn more about the Digital Passport and enter the prize drawing by visiting the Kelley Blue Book website. The company encourages travelers along Route 66 to keep an eye out for the branded SUV and take advantage of the on‑the‑road giveaways.
For additional details, see the official Kelley Blue Book announcement or contact the company’s public‑relations office.
Original reporting: KTUL 8 (Sinclair) – local — read the source article.
