The Your
Nov 15, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Hill City Prepares for Five‑Week Light‑Up Celebration with Volunteers

Dozens of community volunteers gathered on Main Street Saturday to begin Hill City’s ambitious five‑week holiday celebration, “Light Up Hill City.” The effort, organized by the Hill City Chamber of Commerce, seeks to showcase the town’s festive spirit and earn a proclamation from Governor Larry Rhoden naming Hill City the Christmas Capital of South Dakota.

Volunteer effort lights up downtown

Erica Layton, executive director of the Hill City Chamber of Commerce, estimated that between 60 and 75 volunteers—ranging from babies in carriers to seniors in their 80s—helped string lights and greenery along Main Street. “We’re trying to cover every inch with as many lights as we can,” Layton said.

Official lighting ceremony and mayoral proclamation

The town’s official lighting ceremony is set for 6 p.m. on Saturday, Nov. 21. Mayor Tana Nichols will proclaim the start of the Christmas season, and the city will hang illuminated wreaths on the street’s light poles.

Free attractions for families

Visitors can enjoy the Rick Mills Trees and Trains exhibit at the Harley‑Davidson building on Main Street, where decorated trees and model trains will be on display. Guests may vote for their favorite tree, and admission is free.

A new European‑inspired Christmas market will open at Old World Plaza on Nov. 21, offering food, ornaments and other holiday goods from local vendors.

The historic 1880 Train’s Holiday Express will also begin service on Nov. 21, featuring Christmas treats and a special visit from Santa aboard the train.

Parade, Santa visits and holiday spirit walk

On Friday, Nov. 27, families can meet Santa and Mrs. Claus at the Hill City Center before the Old Time Christmas Parade starts at 6 p.m. on Main Street.

Local restaurants and bars are joining a holiday Spirit Walk, serving seasonal cocktails and mocktails. Participants can collect jingle bells at each venue and exchange a completed necklace for a commemorative glass.

Full schedule and community involvement

The complete schedule of events, including dates, times and volunteer opportunities, is available at visithillcitysd.com/light-up-hill-city/. Organizers encourage residents to attend, shop local and help make Hill City shine this holiday season.

Hill City’s “Light Up” initiative reflects the town’s strong sense of community, family values and faith‑based traditions, offering a safe, family‑friendly environment for residents and visitors alike.


Original reporting: KOTA (Gray) – local — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →