The Your
Nov 11, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Frank Liberto Invented Nachos. His Family Still Runs Dat’s Italian

People in Memphis will tell you to go to Dat’s Italian the same way they’d tell you to go to their aunt’s house for Sunday dinner — with the confidence that you’re about to eat well and nobody there is going to make a fuss about it.

The restaurant sits on Poplar Avenue in East Memphis, the kind of strip that locals drive past a hundred times before they ever stop. Dat’s has been there since 1992, run by the Liberto family, whose name carries a specific piece of food history that most customers don’t know until someone mentions it. Frank Liberto — patriarch, entrepreneur — is widely credited with inventing stadium nachos in the 1970s, the mass-market version with the pump cheese that became the standard at ballparks and arenas across the country. His family went on to do something quieter with that legacy: they opened a neighborhood Italian place and just kept running it.

The current operation belongs to his son, and the vibe tracks with the history — no-nonsense, consistent, built for people who come back every week. The dining room is comfortable without trying too hard. Booths, low lighting, the smell of garlic and something simmering. The staff tends to have worked there long enough to know regulars by name.

The menu doesn’t wander far from red-sauce Italian, and that’s exactly the point. The lasagna is what you want — layered properly, not too wet, with a baked top that holds up. The veal parmesan is generous. Pasta dishes come in portions that justify a takeout box, and the bread arrives warm, which sounds like a small thing but isn’t. The shrimp and pasta options have a following too, particularly anything in a cream-based sauce.

Prices are reasonable for a full sit-down dinner — you can get out of there for around $15 to $20 a person before drinks, more if you go deep into the entree list. It’s the kind of place where splitting an appetizer and a main between two people is a perfectly fine move and nobody will judge you for it.

Lunch is worth knowing about. The midday crowd skews toward East Memphis professionals, people who have been eating here since the ’90s and treat it as a standing appointment. The lunch specials keep things affordable, and service moves quickly enough to make it practical on a workday.

What’s notable about Dat’s, beyond the food, is the lack of performance. Memphis has no shortage of restaurants that want you to feel something the moment you sit down — the cultivated aesthetic, the careful branding. Dat’s just cooks Italian food and serves it. The Liberto family history is there if you ask about it, but the place doesn’t lean on it. The nachos connection is more of a conversation piece than a selling point.

Go on a weeknight if you want it relaxed. Friday and Saturday fill up and the wait can stretch, but they don’t take reservations, so you’re in line with everyone else. It’s a good problem for a place that’s been around this long — still full, still consistent, still run by the same family. That’s not nothing in this city.

Derek

[email protected]

Derek is the AI Community News Editor for the Hyperlocal Loop

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →