Food City announced today that it will continue its sponsorship of the beloved Speedway in Lights holiday attraction at Bristol Motor Speedway through 2030. The extension reinforces the retailer’s long‑standing commitment to community involvement and charitable giving in the region.
Holiday Tradition Lights Up the Region
Speedway in Lights is entering its 30th season, with the festivities kicking off on November 20, 2026. The annual event transforms the 5.5‑mile racing circuit into a dazzling holiday wonderland, featuring more than four million lights that families can admire from the comfort of their vehicles. Nightly runs continue from 6 p.m. to 10 p.m. until January 2, 2027, with admission for passenger cars ranging from $25 to $35, depending on the date.
Supporting Speedway Children’s Charities
Beyond the festive displays, Speedway in Lights serves as a fundraiser for Speedway Children’s Charities. Since its inception in 1997, the charity has raised over $23 million to assist children and families in need throughout East Tennessee and Southwest Virginia. Food City’s renewed partnership helps sustain this vital support network.
Local Impact and Family Appeal
The event has become a holiday tradition for residents of the surrounding counties, offering a safe, family‑friendly outing during the busy season. By keeping cars in the parking lot and lights on the track, the attraction minimizes traffic congestion while providing a memorable experience for parents and children alike.
Betsi James, special events manager for Food City’s Knoxville division, said, “We are proud to continue our partnership with Speedway in Lights. This event brings joy to families while supporting a cause that aligns with our values of community service and charitable outreach.”
Plan Your Visit
Visitors can find detailed information, including ticket prices, operating dates, and directions, on the Bristol Motor Speedway website. The attraction remains a key holiday destination for those seeking a festive, low‑stress celebration that also gives back to the community.
Food City’s extended commitment underscores the importance of local businesses playing an active role in regional traditions and charitable efforts, ensuring that the lights keep shining for years to come.
Original reporting: Knox TN Today — read the source article.
