Frisco families and sports enthusiasts have a new destination to look forward to. Dick’s Sporting Goods will launch its flagship House of Sport store at the Stonebriar Centre on Monday, Oct. 23, with a weekend celebration running through Oct. 25.
What makes the House of Sport different?
Unlike a traditional Dick’s Sporting Goods outlet, the House of Sport concept blends retail with hands‑on experiences. Shoppers can test equipment on a full‑size rock‑climbing wall, practice their swing on state‑of‑the‑art golf simulators, and hone putting skills on a dedicated green. Additional interactive zones include a basketball shooting area, a virtual‑reality training lab and a family‑friendly play zone, all designed to let customers try before they buy.
Local celebrity guests
The opening weekend will feature appearances by former Dallas Cowboys linebacker DeMarcus Ware and tight end Jake Ferguson, as well as Dallas Wings guard Azzi Fudd. Fans can meet the athletes, get autographs and snap photos, adding a hometown flair to the celebration.
Location and hours
The new store is located at 2605 Preston Road, inside the bustling Stonebriar Centre mall. Opening hours for the celebration are 10 a.m. to 9 p.m. each day, with regular store hours to follow after the weekend event.
Economic impact for Frisco
The House of Sport adds a high‑profile retail anchor to Stonebriar Centre, creating an estimated 150 jobs ranging from sales associates to specialty instructors. The interactive format is expected to draw shoppers from across Collin County, supporting nearby restaurants and service businesses.
Community focus
Dick’s Sporting Goods has pledged to partner with local schools and youth leagues, offering free clinics and equipment donations. The company’s “Play It Forward” initiative aims to promote active lifestyles for children and families, aligning with Frisco’s emphasis on health, recreation and strong community ties.
Residents can plan a visit to the new House of Sport starting Oct. 23 and enjoy a weekend of sport‑centric fun, celebrity meet‑and‑greets, and the chance to experience the latest in athletic technology right here in Frisco.
Original reporting: Community Impact — Frisco — read the source article.
