BEDFORD, Texas – This holiday season, Dairy Queen restaurants across the Lone Star State are adding a touch of sweetness to family traditions with the launch of the Holiday Cookie Swap Blizzard Treat Collection. The lineup features the brand‑new Peanut Butter Blossom Blizzard Treat, crafted with mini HERSHEY’S KISSES®, and the fan‑favorite Peppermint Bark Blizzard, now back by popular demand.
New Peanut Butter Blossom Blizzard Treat
The Peanut Butter Blossom Blizzard Treat blends soft‑serve ice cream with cookie pieces, a rich peanut butter topping and mini HERSHEY’S KISSES® for a festive flavor that mirrors the classic holiday cookie. The treat is positioned as a seasonal staple for cookie swaps, family gatherings and any occasion where a little extra indulgence is welcome.
Peppermint Bark Blizzard Returns
Responding to customer requests, Dairy Queen has brought back the Peppermint Bark Blizzard. This version layers milk and white chocolate soft‑serve with generous peppermint candy‑cane pieces, delivering the familiar chocolate‑and‑mint combo that many Texans associate with holiday celebrations.
Local families welcome the new flavors
“We know the holidays are a special time for our DQ fans in Texas, and the new and classic favorites just make it a little sweeter,” said Lou Romanus, CEO of the Texas Dairy Queen Operators’ Council. “This time of year is all about making memories with the ones you love, and sampling the Holiday Cookie Swap Blizzard Treat Collection with friends and family is the perfect addition to the holiday plans.”
Beyond the seasonal Blizzard Treats, Texas Dairy Queen locations continue to serve longtime menu items that reflect local tastes, such as the Hunger‑Buster, Steak Finger Country Basket and Texas‑style T‑brand Tacos. These offerings provide a familiar backdrop for diners who stop by for a quick lunch, dinner or a sweet treat.
More than 79 years of community gathering spots
For over seven decades, Dairy Queen has been a gathering place where Texans enjoy both food and fellowship. The brand’s commitment to community is evident in its continued presence at local events, school fundraisers and family celebrations. The introduction of the Holiday Cookie Swap Blizzard Treat Collection reinforces Dairy Queen’s role as a seasonal hub for creating lasting memories.
Customers interested in staying up‑to‑date on future Blizzard of the Month flavors, new product announcements or locating the nearest Texas Dairy Queen can follow the Texas Dairy Queen Operators’ Council on Instagram, X and Facebook, or visit the official website at dqtexas.com.
As the holiday season unfolds, Texas families can look forward to enjoying these new and returning Blizzard Treats as part of their festive traditions, whether at a local DQ after a community event, during a family dinner or as a sweet treat on a chilly winter evening.
Original reporting: Focus Daily News — read the source article.
