The Your
Nov 12, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Color Wave Walls festival transforms downtown Lakeland with global murals

Downtown Lakeland is blossoming into an open‑air gallery as the Color Wave Walls festival kicks off this week. Founded by local artists Gillian Fazio and Katerina Santos, the biennial event aims to remove financial barriers for creators while delivering world‑class art that is free and accessible to all residents.

Local roots, global reach

Organizers received more than 430 submissions from 21 countries and selected 11 muralists whose work will soon adorn the city’s blank walls. The lineup includes artists from France, Australia, Spain, Canada and the Netherlands, joining Lakeland‑based talent to create a diverse visual tapestry.

Spotlight on Polk County’s representative

Auburndale‑born artist Keith Goodson earned the sole spot to represent Polk County. His mural on West Main Street portrays a young girl contemplating her future and divine purpose beside a young man stepping toward his goals. Goodson explained that the blank pages in his composition symbolize a journal yet to be written, urging viewers to consider the possibilities that lie ahead.

Goodson’s work is sponsored by Southeastern University, which allowed him to focus on inspiring the next generation. “With the mural I’m doing here, SEU sponsored me, so I’m trying to do my due diligence as an artist to inspire the young people to pursue their dreams and goals,” he said.

International artists share their vision

Netherlands‑based Nina Valkhoff described the festival as a “dream come true,” noting her painting of a local spoonbill. “People will see it and say, ‘Whoa, it’s such a main character,’ and they feel a bit differently. Hopefully, by bringing it into the world this way, they see it differently and treat it better,” she said.

Community impact and future plans

Co‑founders Fazio and Santos emphasized that the festival’s purpose extends beyond aesthetics. “If you can see it, you can be it,” Santos said. “We hope that young, talented artists in our community can see these incredible artists painting on our walls and say, ‘I can do that one day.’ That would be an honor.”

The festival will run through Wednesday, with murals continuing to be painted each day. Organizers announced that the next biennial edition is slated for 2028, promising more opportunities for artists and residents alike to engage with public art.

How to experience the murals

All murals are located within walking distance of downtown’s main thoroughfares. Visitors are encouraged to explore the streets, take photos, and share their favorite pieces on social media using the hashtag #LakelandMuralFest. The city’s tourism office expects the event to draw art lovers from across the region, boosting local businesses and reinforcing Lakeland’s reputation as a cultural hub.


Original reporting: Tampa Bay Florida News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →