Orlando’s entertainment district is about to get a whole lot more cuddly. ICON Park on International Drive is set to welcome a Build-A-Bear flagship store at 8431 International Drive, according to Florida YIMBY — bringing one of America’s most beloved interactive retail experiences to one of Central Florida’s most visited destinations.

The flagship designation means this won’t be just any Build-A-Bear location. Flagship stores are typically larger, more immersive experiences than standard mall outposts, offering guests a fuller range of customizable stuffed animals, accessories, and hands-on workshop activities that have made the brand a family favorite for decades.

ICON Park is already home to a variety of attractions, dining, and entertainment options along the iconic International Drive corridor, drawing millions of visitors each year from Orlando’s local neighborhoods and from around the world. The addition of a Build-A-Bear flagship is expected to add another compelling reason for both tourists and Central Florida families to spend time at the destination.

For Orlando residents, the news signals continued investment and growth along International Drive, one of the city’s most dynamic commercial corridors. A flagship retail opening of this profile also brings with it new jobs and economic activity for the local community.

No opening date has been announced yet, but the prospect of a full-scale Build-A-Bear experience landing in the heart of Orlando is sure to delight families across Central Florida. Keep an eye on ICON Park for updates as the project moves forward.

Sources: Florida YIMBY