The Your
Oct 28, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Big 12 fines UCF $100,000 for discriminatory chants during BYU game

The Big 12 Conference announced Wednesday that the University of Central Florida (UCF) will pay a $100,000 fine after an investigation found discriminatory chants directed at Brigham Young University (BYU) during Saturday’s double‑overtime football matchup. The conference said the chants violated its newly‑adopted conduct policy and that the fine will be earmarked for student‑education initiatives.

New conference‑wide conduct policy

Along with the fine, the Big 12 released a comprehensive set of escalating consequences for discriminatory behavior at its athletic events, effective immediately:

  • A confirmed first incident during a game triggers an automatic minimum $100,000 fine.
  • A formal warning follows the first incident, giving the institution a chance to address the behavior promptly.
  • A second confirmed incident in the same game results in an in‑game competitive penalty – for example, a 15‑yard unsportsmanlike penalty in football or a two‑shot technical foul in basketball – and may bring an additional $500,000 fine.
  • Individuals ejected for discriminatory conduct are barred from attending any athletic events for the remainder of the academic year and are subject to the university’s fan and student conduct policies.

Once the fine is paid, the money will be directed toward programs that educate students about respectful conduct and inclusion.

UCF’s response and game outcome

UCF officials acknowledged that the university followed pre‑game protocols and took immediate action during the game, including removing individuals responsible for the chants. A university spokesperson said, “After becoming aware of the conference’s decision, we will be reviewing our options.”

Despite the controversy, the Knights secured a 39‑31 double‑overtime victory over the previously undefeated No. 2 BYU Cougars, marking the highest‑ranked opponent ever to visit UCF’s program.

Conference statement

The Big 12 released a statement emphasizing its commitment to a respectful environment for student‑athletes, coaches, and fans. “Discriminatory conduct will not be tolerated, and the Conference will continue working with its member institutions to prevent such behavior and ensure meaningful consequences when incidents occur,” the statement read.

What this means for fans

The new policy sends a clear message that discriminatory language or actions will have swift financial and competitive repercussions. Fans attending future Big 12 events can expect stricter enforcement and a heightened focus on education to promote a welcoming atmosphere for all spectators.

WESH 2 News is still working to verify exactly which chant or chants prompted the fine.


Original reporting: WESH Orlando — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →