Bend’s familiar Factory Stores shopping center has a fresh identity and a new community gathering spot to go with it. The retail destination has officially rebranded as Elevation Bend and, as part of the refresh, has launched a weekly farmers market for shoppers and neighbors to enjoy.

The rebrand signals a renewed commitment to making the center a lively hub for Central Oregon residents — not just a place to shop, but a place to connect. A recurring farmers market fits naturally into Bend’s culture of outdoor living, local food, and community events, giving families and neighbors a regular reason to gather throughout the season.

Farmers markets have long been a cornerstone of community life in Central Oregon, offering residents access to locally grown produce, handcrafted goods, and the chance to support small-scale growers and makers from the region. By hosting one on a weekly basis, Elevation Bend is adding a new layer of vibrancy to a shopping center that has served the area for years.

The timing is ideal for summer in Bend, when the city’s outdoor-friendly spirit is in full swing and residents are eager to spend time outside browsing stalls, sampling local flavors, and catching up with friends and neighbors. A farmers market at a centrally located retail destination makes that experience even more accessible for a wide range of community members.

The rebranding to Elevation Bend also suggests a broader vision for the center’s future — one that leans into the region’s identity and the active, community-minded lifestyle that draws so many people to Central Oregon. Whether it’s a new name above the entrance or fresh produce at a market stall, the changes at Elevation Bend are a welcome sign of growth and reinvention in the heart of the city.

Look for the weekly farmers market at Elevation Bend as a new staple of the Bend summer calendar — and a great excuse to get outside and shop local.

Sources: Central Oregon Daily