GREENWOOD, Neb. – Halloween is fast approaching, and families across Greenwood are already scouting for the best candy bargains. At the state’s largest candy retailer, Baker’s Candies, CEO Todd Baker explained that discounts of 50% to 60% are typical as the holiday nears and continues into the days after.
Value‑driven discounts this season
“Historically, Halloween candy will discount as much as 50 or maybe even 60% as you lead right up to the holiday and immediately following,” said Baker, whose family founded the store in 1986. He noted that after the pandemic and a year of unusually high cocoa prices, shoppers have been looking for value rather than premium chocolate.
“Because chocolate is about the most expensive ingredient you can put in Halloween candy,” Baker added, “cocoa prices have since dropped, but everybody is still looking for value.” As a result, many of the candy pails this year will feature non‑chocolate selections such as chocolate‑covered marshmallows, peanuts, and a variety of sugar‑based treats.
Decades of nostalgia on the shelves
Baker’s Candies also showcases a nostalgic candy aisle organized by the decade each product debuted, ranging from the 1920s to the 1990s. “It runs all the way from the 1920s to the 1990s. Candy from your childhood, circus peanuts for instance, 1923,” Baker said, highlighting the store’s commitment to offering both classic and contemporary sweets.
Tips for Halloween shoppers
According to Baker, the best “bang for your buck” this year lies on the sugar side, where prices have remained historically competitive. He also pointed out that many Halloween purchases are for small children or for handing out to neighbors, which is why fun‑sized items remain popular.
When it comes to more intimate holidays such as Christmas or Mother’s Day, Baker noted that shoppers tend to spend a little extra on gourmet chocolate, and his staff is already preparing for that seasonal shift.
Local impact
As Greenwood’s largest candy outlet, Baker’s Candies provides a significant number of jobs for the community and draws shoppers from surrounding towns, supporting the local economy during the holiday season. The store’s deep‑rooted family ownership and its focus on value align with the community’s desire for affordable, family‑friendly celebrations.
For families looking to stretch their Halloween budget while still offering a wide variety of treats, Baker’s Candies promises deep discounts and a nostalgic selection that can satisfy both kids and adults alike.
Original reporting: KLKN-TV – News, Weather and Sports for Lincoln, Nebraska — read the source article.
