The Your
Nov 01, 2026
HyperLocal Loop
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Alamogordo Gift Shop Owner Says ‘Willie’ Spirit Adds Charm to 42‑Year‑Old Store

Victoria’s, a family‑owned gift shop on Main Street in downtown Alamogordo, New Mexico, has been serving locals for 42 years with home décor, handmade soaps and a variety of novelty items. While the store is a well‑known retail fixture, owner Brenda Barber says it also shares its space with a mischievous presence she calls “Willie.”

Willie’s History and Legend

Barber recalls that the first odd occurrences began in 1998, prompting the family to consult a local medium. According to the medium, Willie was once a horse thief who was shot by a sheriff and buried on the property. He allegedly wanted to emulate the outlaw Billy the Kid, saying, “Billy got famous and I got shot.”

Everyday Encounters

Barber describes several incidents that she attributes to Willie. In July, a display of America 250 model trains fell to the floor without any obvious cause. “He didn’t break anything; he just knocked it in the floor,” she said, adding that she isn’t sure whether Willie dislikes the items or is simply fascinated by electricity.

Another memorable moment occurred when Barber believes she walked through Willie in a hallway. She said the space became “extremely, extremely cold,” and she quickly apologized, “I am so sorry, Willie,” before continuing her work. When she returned, the presence was gone.

Items in the front‑window displays have also been found scattered across the floor, which Barber says could only happen with Willie’s assistance. “If he doesn’t like it, we’ll try to change it up to what he does like,” she explained.

A Faith‑Based Perspective

Barber, who identifies as a Christian woman, admits she was skeptical at first. “I absolutely was one, being a good Christian woman, right?” she said. “I didn’t believe that. But I do now.” She emphasizes that Willie has never been aggressive; instead, his antics have become part of the shop’s charm and a conversation starter for customers.

Community Reaction

Regular patrons enjoy the quirky stories, often sharing their own experiences of items moving or lights flickering. While there is no official documentation confirming Willie’s existence, the legend adds a unique cultural flavor to Alamogordo’s downtown scene, drawing curious visitors and reinforcing the shop’s role as a local gathering place.

Barber hopes the tale continues to spark interest in the town’s history and folklore, reminding residents that even everyday businesses can hold a touch of mystery.


Original reporting: KOAT Albuquerque — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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