A mother-daughter business in Roslyn, New York, is behind the popular Dot Cakes that have gone viral on social media. The individual cakes topped with a thick layer of rainbow nonpareil sprinkles have attracted millions of views on TikTok and Instagram.

Long Lines and Sellouts

Butterfield Market locations on the Upper East Side of Manhattan have been experiencing long lines and sellouts since the cakes became available. The market receives about 1,280 Dot Cakes across its two locations every Wednesday and Sunday, and they routinely sell out. The popularity has attracted customers from all over, including international visitors.

The sudden demand forced the century-old market to quickly rethink how it distributed the cakes. A ticket system was created to manage demand, allowing customers to purchase up to two Dot Cakes. Despite the challenges, the market’s owner, Joelle Obstaz, is thrilled with the attention and the opportunity to showcase the family business.

A Family Business

Butterfield Market has been in business for over 100 years, calling itself ‘authentic New York.’ The upscale grocery and specialty food store has been operating on Lexington Avenue since 1915 and opened another location on Madison Avenue and East 85th Street in September 2020. The market has built a social media following through collaborations with influencers and has become a popular destination for foodies and those looking for unique desserts.

Original reporting: Fox News (HLL/CB) — read the source article.