Democratic Senate nominee James Talarico has released a new Spanish-language ad targeting Latino voters in Texas. The ad, which blends soccer themes with images from the campaign trail, highlights Talarico’s efforts to defend Social Security and Medicare, improve education, and make billionaires pay their fair share of taxes.

Talarico’s Strategy

Talarico faces Republican Attorney General Ken Paxton in the November ballot. The Talarico campaign said the ad will air on Telemundo during Mexico’s opening World Cup game against South Africa and every group stage game played by the U.S. and Mexico national teams.

Latino voters shifted significantly toward Republicans in the 2024 election, nationally and in Texas. Talarico’s campaign is trying to win back these voters by highlighting his support for issues important to them, such as economic concerns and access to healthcare.

Paxton’s campaign has criticized Talarico’s record on taxes, religion, and transgender issues, portraying him as too liberal for the state. Talarico has accused Republicans of focusing on these issues to distract from Paxton’s legal and ethical troubles.

Original reporting: Texarkana Gazette — read the source article.