Appleton residents were invited to support the holiday season’s biggest charitable push on Tuesday when the Fox Cities Salvation Army officially launched its annual Red Kettle Campaign. The kickoff event highlighted the involvement of Milwaukee Brewers third‑base coach Matt Erickson, a native of the Fox Cities, underscoring the community‑wide call for generosity.
According to Fox 11 Online, Erickson said, “It’s our hometown here, and it’s a reflection of all the people here. The people who have such hearts of service. That’s been my experience.” His participation is intended to inspire local donors to contribute to the campaign, which traditionally relies on volunteers placing red kettles in high‑traffic locations throughout the Fox Valley.
Corps Administrator Shannon Thies explained the campaign’s purpose, noting that money collected in the kettles funds essential services such as food assistance for individuals and families facing difficult circumstances. “We hope that our community knows that every time they put money in the bucket they are helping us support our community, support those in need within our community and all the ways the Salvation Army helps,” Thies said.
The organization set a fundraising target of $1.1 million for the Christmas season, describing the Red Kettle drive as one of its largest fundraisers of the year. The goal reflects the Salvation Army’s ongoing effort to provide resources to those who need them most during the holidays, a period when demand for assistance typically rises.
Local businesses and volunteers are expected to staff the kettles at shopping centers, downtown Appleton, and other public venues throughout November and December. The campaign’s visibility is bolstered by Erickson’s local ties and the broader community’s tradition of holiday giving.
What’s next: The Red Kettle Campaign will remain active through the Christmas season, with donation kettles positioned at multiple locations across the Fox Cities. Residents are encouraged to contribute any amount, as every donation helps fund food assistance and other critical services. The Salvation Army will provide updates on progress toward the $1.1 million goal via its website and social media channels.
Sources: fox11online.com
