The Your
Nov 12, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Grand Rapids installs 40‑foot Christmas tree at Rosa Parks Circle for holiday season

Grand Rapids welcomed its annual holiday centerpiece Thursday morning as a 40‑foot Concolor fir was carefully placed in Rosa Parks Circle downtown. The tree, sourced from Watson’s Tree Farm in Lake City, was praised by owner Ron Watson as “just about perfect all the way around” with no holes, gaps, or missing branches that would require additional wiring.

“It’s a tremendous privilege to keep this beautiful tree in Michigan,” Watson said, noting that while the farm has sent trees to other parts of the country, they chose to keep this one local for West Michigan families to enjoy.

Community gathering and holiday spirit

Special Events Manager Evette Pittman highlighted the tree’s role in bringing the community together. “This is important to Grand Rapids and to Charlie and Elizabeth Secchia because it brings our community together,” Pittman explained. “It’s a time when everyone can slow down, exhale, and celebrate the holiday season together.”

Although the tree was installed Thursday, its 40,000 to 50,000 lights will remain dark until after the annual Santa Parade on Saturday, Nov. 21, which begins at 5:00 p.m. Residents can look forward to the illumination ceremony following the parade, marking the official start of the city’s holiday festivities.

Local traditions and family focus

The holiday tree tradition is a cherished part of Grand Rapids’ seasonal calendar, offering families a focal point for holiday decorations, photos, and community events. The placement of the tree at Rosa Parks Circle—a central gathering spot—underscores the city’s commitment to fostering family‑friendly public spaces where traditions can thrive.

Local businesses and civic groups often coordinate around the tree lighting, providing opportunities for charitable drives, holiday markets, and performances that reinforce the city’s strong sense of community and shared values.

Looking ahead

With the tree now standing tall, Grand Rapids residents can anticipate a series of holiday events leading up to Christmas. The city’s officials encourage citizens to attend the Santa Parade and subsequent lighting ceremony, emphasizing the importance of coming together in a safe, family‑oriented environment.

For updates on the lighting schedule, parade details, and other holiday activities, follow the City of Grand Rapids’ official channels and local news outlets.


Original reporting: FOX 17 WXMI Grand Rapids (local) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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