The City of Lubbock announced that its official website will change to www.lubbockTX.gov beginning Jan. 4, 2027. The move is intended to reinforce the city’s online identity and provide a clear, government‑sounding address for residents seeking municipal information.
Why the change matters
City officials explained that a .gov domain signals an official public‑sector presence, making it easier for search engines and citizens to recognize the site as the authoritative source for city services, permits, and news. While the previous address, www.mylubbock.us, offered a friendly, community‑focused tone, the new address aligns Lubbock with standard government naming conventions used across Texas and the nation.
Transition plan
Both the old and new URLs will remain functional throughout the transition period, ensuring that residents can still access city resources without interruption. The city’s IT department will monitor traffic and redirect users as needed, minimizing any potential confusion.
Public reaction
Some community members expressed nostalgia for the “my” branding, noting that it added a personal touch to the city’s digital presence. Others welcomed the change, citing the benefits of a straightforward, searchable address that mirrors the format found on state and federal sites.
Domain market insight
In a brief side note, the city’s communications staff discovered that the domain www.lubbock.com is owned by a private party and is currently listed for sale. An initial offer of $100 was far below the seller’s minimum acceptable bid of $42,188, with a secondary listing on GoDaddy showing a price of $249,888. The city has no immediate plans to acquire the domain.
Looking ahead
The address change is part of a broader effort to modernize Lubbock’s digital services. City leaders anticipate that the new domain will improve accessibility for residents, businesses, and visitors seeking information on everything from utility payments to public safety alerts. The transition underscores Lubbock’s commitment to transparent, efficient government communication.
For updates on the rollout and instructions on how to navigate the new site, residents are encouraged to follow the City of Lubbock’s official social‑media channels and check the municipal website regularly.
Original reporting: News/Talk 790 KFYO (Lubbock) — read the source article.
