Oshkosh, WI – A nearly $16 million housing development officially broke ground this week in the city’s Sawdust District, marking a major step toward revitalizing two long‑vacant historic structures. The White Label Lofts project will create 49 affordable apartments, including dedicated units for veterans and families facing homelessness.

Local developer champions historic preservation

Developer Todd Hutchison, a longtime Oshkosh resident, said the deteriorating buildings have been a visible blight on the downtown streetscape. “I live in Oshkosh right down the street from here and driving by these buildings practically every day we see them and they’re in a state of decay,” Hutchison explained. “It’s very important to me to save the historic fabric of downtown Oshkosh and to do it also by providing housing that is truly needed in Oshkosh.”

Project details and community benefits

The White Label Lofts will preserve the exterior character of the two historic buildings while completely renovating the interiors for modern, affordable living. In addition to the 49 residential units, the development plan includes shared community spaces and a fitness facility intended to serve both residents and the surrounding neighborhood.

By targeting veterans and families at risk of homelessness, the project aligns with local efforts to address housing insecurity and to provide stable, dignified living options for those who have served the nation or are struggling to stay housed.

Timeline and expectations

Construction began in September and is expected to wrap up late next year, with residents moving in shortly thereafter. The groundbreaking ceremony was attended by city officials, local business owners, and community leaders who praised the partnership between the developer and the city’s planning department.

City leaders highlighted the project’s role in stimulating downtown economic activity. New residents will increase foot traffic for nearby businesses, and the revitalized buildings are expected to attract additional investment in the Sawdust District.

Community response

Local residents expressed optimism that the project will bring new life to an area that has long been underutilized. Many see the development as a tangible sign that Oshkosh is committed to preserving its heritage while meeting modern housing needs.

“Seeing these old structures finally get a purpose is a win for our community,” said one downtown business owner. “It shows that we can honor our past and still move forward.”

Looking ahead

The White Label Lofts project demonstrates how public‑private collaboration can address both historic preservation and affordable housing shortages. As construction progresses, city officials plan to monitor the development’s impact on local housing markets and downtown commerce, ensuring that the benefits extend throughout the community.

Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.