Amazon is kicking off its Black Friday 2026 sales event on Thursday, November 19, the week before Thanksgiving. The retailer says the “Black Friday Week” will include Cyber Monday savings and will continue through November 30, giving shoppers a full twelve days of discounts.

Featured brands and daily deals

According to Amazon officials, the promotion will showcase products from well‑known manufacturers such as Le Creuset, HP, Google, Therabody and Mattel. The retailer also promises the return of its “Today’s Big Deals” series, which will drop themed offers each day throughout the sales period. One highlight is Balsam Hill, the company that supplies artificial Christmas trees for holiday decorating.

Amazon‑branded devices

Amazon says customers can expect savings of up to 35% on its own hardware during the event. Discounted items include the Alexa Photo Frame, the Amazon Alexa Tablet 12 Pro and the Ring Pan‑Tilt Indoor Cam 2K.

Deal categories and savings

Below is a summary of the discounts Amazon officials shared:

• Up to 30% off select toys from Barbie and Hot Wheels, plus games from Ravensburger.
• Up to $600 off select televisions from Sony and Hisense.
• Up to 50% off headphones and speakers from Beats, JBL, Marshall and Sonos.
• Up to 40% off beauty products from medicube and Color Wow.
• Up to 30% off skincare and body‑care items from OLAY, First Aid Beauty and Native.
• Up to 50% off apparel and shoes from Calvin Klein, Skechers and Guess.
• Up to 50% off arts and crafts supplies from Crayola and Melissa & Doug.
• Up to 40% off Ninja kitchen appliances.
• Up to 40% off floor‑care equipment from iRobot and Bissell.
• Up to $500 off artificial Christmas trees from Balsam Hill and Fraser Hill Farm.

How to shop

Amazon advises shoppers to monitor the site daily for the “Today’s Big Deals” drops and to use the “Deal of the Day” section for time‑limited offers. The retailer also recommends signing in to an Amazon account to receive personalized notifications about price cuts.

With the holiday shopping season fast approaching, Amazon’s early‑start sales window gives consumers a chance to secure gifts and home items at reduced prices before the rush of the Thanksgiving weekend.

Original reporting: WESH Orlando — read the source article.