Clifton Park families once again filled the aisles of Bass Pro Shops for the beloved Santa’s Wonderland experience. The seasonal event, now a holiday tradition for the town, opened with a festive parade that wound through the store’s outdoor parking area, drawing cheers from children and parents alike.

What the event offered

Visitors enjoyed a variety of holiday‑themed activities, from craft stations where kids could decorate ornaments to photo‑ops with Santa himself. Seasonal treats, including hot cocoa and candy‑cane cookies, were available at designated booths, adding a sweet touch to the celebration.

In addition to the entertainment, Bass Pro Shops offered a free mini reindeer plush to the first 500 families who signed up at the welcome desk. The giveaway, a nod to the store’s outdoor‑adventure brand, was especially popular among younger attendees who left with a new holiday companion.

Community impact

Local leaders praised the event for bringing families together in a safe, family‑friendly environment. “Events like Santa’s Wonderland reinforce the sense of community that makes Clifton Park a wonderful place to raise children,” said Town Councilmember Jane Miller. “We’re grateful to Bass Pro Shops for providing a venue where families can celebrate the season together.”

The town’s police department also noted a smooth operation, with officers on hand to ensure traffic flow and safety. No incidents were reported, and the event concluded without any disruptions.

Details for visitors

Santa will remain on the store floor through Dec. 24, giving families ample opportunity to stop by for a photo and a holiday greeting. The event runs daily from 10 a.m. to 8 p.m., and admission is free. Those interested in the reindeer plush should arrive early, as supplies are limited.

For more information, shoppers can visit the Bass Pro Shops Clifton Park website or call the store’s customer service line.

Looking ahead

Organizers hinted that next year’s Santa’s Wonderland may include new attractions, such as a holiday‑themed scavenger hunt and expanded craft offerings. The continued partnership between the town and Bass Pro Shops underscores a shared commitment to providing wholesome, family‑centered experiences during the holiday season.

Original reporting: CBS 6 WRGB Albany (local) — read the source article.