According to a recent WalletHub survey, about 52% of Americans believe inflation will ruin their holiday celebrations, whether Christmas or another festive occasion. Managing editor John Kiernan explained that the poll asked respondents how price increases might affect their seasonal plans.

Budget habits and early shopping

The same study revealed that 79% of participants are keeping their holiday budgets the same size as last year or even smaller. One in four respondents said they are still paying off debt incurred during the previous holiday season.

Because of these financial pressures, many shoppers are turning to early purchasing. Kiernan noted that 41% of those surveyed usually begin holiday shopping in October or earlier. He emphasized that starting early can still provide ample opportunities to save, noting that more than two‑thirds of shoppers believe early buying helps them keep overall costs down.

Consumer confidence in technology

When asked about the role of artificial intelligence in holiday shopping, 56% of respondents said they do not trust AI to assist them. The survey did not break down the reasons for this skepticism, but the figure suggests a sizable portion of consumers remain cautious about relying on automated recommendations for gift‑buying.

What the findings mean for families

For families trying to navigate rising prices, the data underscores the importance of planning ahead. Keeping a realistic budget, hunting for deals, and starting purchases early are practical steps highlighted by the survey’s respondents. While inflation remains a concern for many, the willingness of a majority to adjust spending habits and seek savings offers a hopeful sign for the holiday season.

WalletHub’s findings provide a snapshot of current consumer sentiment as the nation heads into the busiest shopping period of the year. By understanding these trends, families can better prepare for the financial realities of the holidays.

Original reporting: FOX10 WALA Mobile (news) — read the source article.