The Your
Nov 06, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Wisconsin measles death highlights falling school immunization rates and rising waiver use

Madison, Wisconsin – A tragic measles death of an infant this week has drawn attention to a steady decline in school immunization coverage across the Badger State. A new report from the Wisconsin Policy Forum shows that just 16 school districts met the 95% immunization benchmark for the 2025‑26 school year, down sharply from 101 districts in 2019.

Immunization numbers and waiver growth

The study found that 87.4% of K‑12 students satisfied all state immunization requirements during the most recent school year, a modest gain over the prior year but still near historic lows. Personal‑conviction waivers – which let families opt out of required vaccines – rose to 6.5% in 2026, a stark increase from less than 2% in the 1990s.

“Anytime a single community is vulnerable, that does put the rest of us at risk,” said Sara Shaw, deputy research director at the Wisconsin Policy Forum. “We’re in a connected society where disease does not stay localized for very long.”

State health officials’ response

Wisconsin Department of Health Services (DHS) officials reported that roughly 85% of kindergarteners have received both doses of the MMR (measles, mumps, rubella) vaccine, compared with about 92% nationally. Both figures fall short of the roughly 95% coverage needed to halt measles transmission.

Dr. Ryan Westergaard, the state’s chief medical officer and epidemiologist for communicable diseases, warned that the virus is now spreading because enough people remain susceptible to sustain new infections. “It depended on doing the hard work of maintaining high levels of immunity in our communities,” he said.

Outbreak data and infant risk

To date, DHS has documented 431 measles cases across 13 Wisconsin counties, resulting in nine hospitalizations. The majority of cases involve unvaccinated individuals, and many infections have been traced to out‑of‑state travel, including families returning from weddings and funerals.

In response, DHS updated guidance to recommend an early MMR dose for certain infants aged six to eleven months who face heightened exposure risk. Parents are urged to consult their health‑care providers to determine eligibility.

Why families are opting out

Dr. Stephanie Schauer, director of the state immunization program, linked the rise in waivers to growing vaccine skepticism following the COVID‑19 pandemic. “More parents are having questions about vaccines and there’s a lot more misinformation and disinformation out there,” she said.

Schauer emphasized that vaccines remain available at no cost to eligible children through state programs, and she called for improved access and education to counter false narratives.

Community protection and parental responsibility

Both Westergaard and Schauer stressed the importance of community immunity, especially for infants too young to be vaccinated. “For families with babies younger than six months or others who cannot be vaccinated, the most important protection is making sure that the people around them are immune,” Westergaard noted.

Local leaders and faith‑based groups are encouraged to partner with health officials to promote accurate vaccine information and to ensure that families understand the safety and necessity of immunizations for the common good.

Looking ahead

The Policy Forum’s findings serve as a warning that without renewed commitment to vaccination, Wisconsin could see additional outbreaks and, tragically, more loss of life. State officials continue to monitor the situation closely and are working with schools, health providers, and community organizations to raise immunization rates back toward the 95% target.


Original reporting: NBC15 WMTV (Gray) – local — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →