Owensboro, Ky. – In response to soaring game‑day expenses, Green River Distilling Co., the Kentucky bourbon maker known for its “Bourbon Without the Bullsh!t,” announced a new consumer‑relief program. From November 6 through November 20, any fan who submits proof of purchase for tickets, parking, food, merchandise or other qualifying live‑event costs can receive a $20 reimbursement via Venmo.
How the “Bullsh!t Refund” Works
Participants must visit greenriverwhiskey.com/bsrefund, upload receipts for eligible expenses, and wait for approval. The refund is limited to one per person while funds last, and certain items—such as alcohol purchases—are excluded from the minimum spend requirement. The program does not require customers to buy Green River products, though the company hopes the gesture reinforces its commitment to honest pricing.
Company Rationale
“Fans already have enough to yell about without the price of parking making the list,” said Chuck Change, brand spokesperson for Green River (also identified as Jim Lake, VP of Marketing). “We make damn good bourbon at an honest price. Helping with the rest of game day felt overdue. We can’t fix a bad call on the field, but we can put a little money back in your pocket.”
Rising Costs Prompt Action
The U.S. Bureau of Labor Statistics reports that admission prices for sporting events rose 123 % between 2000 and 2025, outpacing the overall consumer‑price increase of 87 % during the same period. Those figures do not even account for additional expenses such as parking, concessions or souvenir merchandise, which many fans consider essential parts of the live‑event experience.
Beyond Football
While the program debuted during football season, Green River says the refund applies to any qualifying live‑event expense, whether it’s a concert, theater performance or other community gathering. “The Bullsh!t Refund is only the beginning,” Change added. “As tailgate season continues, fans can expect even more from the Green River playbook, taking the bullsh!t out of game day.”
About Green River Distilling Co.
Founded in 1885, Green River Distilling Co. markets a portfolio of whiskeys that blend historic mash bills with modern production methods. The brand’s Wheated Bourbon was named Best Overall Bourbon in 2025 by the New York World Spirits Competition. Green River operates under Lofted Spirits, one of the largest American whiskey distillers in the United States.
What This Means for Local Fans
For Owensboro residents and surrounding Kentucky fans, the refund offers a modest financial reprieve amid a broader trend of rising entertainment costs. By providing a direct cash back option, Green River positions itself as a consumer‑friendly brand that aligns with the community’s desire for affordable leisure experiences.
Fans interested in participating should review the full program terms on the company’s website and submit their receipts promptly, as the offer is limited to the November 6‑20 window.
Original reporting: Focus Daily News — read the source article.
