Kris Rotonda, the founder of Jordan’s Way, has achieved a remarkable milestone by raising over $15 million for animal shelters across the United States. Despite this achievement, Rotonda is not slowing down. He is already preparing for his next multi-state shelter tour, which will run from June 1 to June 12.

A Mission Inspired by a Beloved Pet

Jordan’s Way was founded in honor of Rotonda’s late rescue dog, Jordan. The organization has become a well-known grassroots fundraising movement in animal welfare, helping shelters generate immediate funding, adoption visibility, and social media reach. Over the past six to seven years, Rotonda has traveled the country hosting high-energy livestream fundraising events that blend entertainment, storytelling, audience participation, and real-time donations to support underfunded shelters and overlooked animals.

During a recent two-week stretch on the road, Rotonda helped raise nearly $200,000 for shelters across the South, part of a nonstop 40-shelter tour spanning Alabama, Georgia, Louisiana, Florida, South Carolina, and North Carolina. His efforts have supported over 500 shelters and contributed to more than 80,000 adoptions across all 50 states.

Continuing the Fight Against Shelter Overcrowding

Despite reaching a milestone that most nonprofit organizations never achieve, Rotonda remains committed to his mission. “There are still shelters struggling to keep up. There are still animals being overlooked. As long as people keep showing up to support these shelters, I’ll keep showing up too,” he said.

Jordan’s Way’s livestream events regularly raise thousands—or tens of thousands—of dollars within hours, helping long-stay and overlooked animals gain exposure to potential adopters and fosters. The organization has become a beacon of hope for shelters struggling with overcrowding and limited resources.

For more information about Jordan’s Way and to support their mission, visit www.jordanswaytour.com.

Original reporting: KTBS 3 (Shreveport) — read the source article.