The Your
Sep 29, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Texas Attorney General Paxton Secures First Heavy‑Metal Testing Agreement with Plum Organics

In Austin, Texas Attorney General Ken Paxton announced a historic agreement with baby‑food maker Plum Organics that will require the company to test for dangerous heavy metals, enforce strict limits, and make all test results publicly available. The settlement marks the first time a Texas baby‑food manufacturer has committed to such rigorous standards, and Paxton is urging other producers, including industry leader Gerber, to follow suit.

Background of the investigation

Paxton launched a wide‑sweeping investigation into the baby‑food sector in August 2025, issuing Civil Investigative Demands (CIDs) to multiple companies after reports surfaced that internal industry standards allowed potentially harmful levels of arsenic, lead, cadmium and mercury in products marketed to infants and young children. While trace amounts of these metals occur naturally in fruits and vegetables, higher concentrations can damage neurological development.

Key provisions of the Plum agreement

Under the settlement, Plum Organics will:

  • Follow FDA guidance for lead testing and permissible levels.
  • Adopt current European Union guidance for cadmium and inorganic arsenic, since the FDA has not set action levels for those metals.
  • Implement an internal limit of 10 parts per billion (ppb) for mercury in all baby‑food pouches.
  • Reject any product lot that exceeds the applicable standards.
  • Publish heavy‑metal testing results on its website for all Texas‑marketed baby‑food items, searchable by UPC code, lot number, or “best‑by” date.
  • Provide QR‑code access to lead‑testing results on product packaging, as required by FDA guidance.

These steps give parents direct, transparent insight into what is in the foods they feed their children.

Paxton’s response and broader goals

“I will not allow dangerous amounts of contaminants and heavy metals in baby food. This is a commonsense issue, and I commend Plum for agreeing to strengthen its standards and provide parents with greater transparency about what is in these products,” Paxton said. “My office will continue to investigate the baby‑food industry to stop any company from misleading parents about the safety and quality of the products that they rely on to feed their children.”

The attorney general’s office emphasized that the investigation remains ongoing and that additional manufacturers are being urged to adopt comparable testing protocols. Paxton specifically called on Gerber and other major producers to match Plum’s commitment, arguing that uniform standards are essential to protect Texas families.

Implications for Texas families and the industry

For parents, the agreement offers a new level of confidence that the baby foods on store shelves meet stringent safety criteria. For the industry, it sets a precedent that could drive nationwide adoption of tighter testing, especially as consumers increasingly demand transparency.

Consumer‑advocacy groups have praised the move as a step toward safeguarding children’s health, while some industry representatives note that the EU guidelines are more conservative than current U.S. regulations. Nonetheless, the settlement reflects a growing trend of state officials taking proactive measures to protect public health.

Next steps

Plum Organics will begin publishing its testing data on its website within the next 30 days, and the Texas Attorney General’s Office will monitor compliance through periodic audits. Parents can access the information by visiting Plum’s dedicated testing portal or scanning the QR code on product packaging.

As the investigation proceeds, the Paxton administration plans to release further guidance for baby‑food manufacturers and may consider legislative proposals to codify heavy‑metal limits at the state level.


Original reporting: Focus Daily News — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →