Madison, WI – As dairy farms grapple with rising costs and labor shortages, Vita Plus is bringing practical, research‑based guidance to the 2026 World Dairy Expo. The employee‑owned nutrition company will present two formal sessions in the Expo Knowledge Nook and host a series of 30‑minute Expo Chat discussions, all aimed at helping producers improve profitability.
Educational sessions in the Knowledge Nook
High‑Oleic Soybeans: Roadmap to Utilize HOSB for On‑Farm Success
Thursday, Oct. 1, 2:30 p.m.
Presented by Stacy Nichols, dairy technical sales manager, Vita Plus. The session will cover handling, roasting, feeding and grinding rates for high‑oleic soybeans, as well as agronomic and economic factors that affect return on investment and animal performance.
Precision Nutrition and Management from a Calf’s Perspective
Friday, Oct. 2, 11:30 a.m.
Presented by Dr. Noah Litherland, dairy technical services specialist, Vita Plus. Attendees will learn how nutrient intake, feeding consistency, stress management and inflammatory challenges influence calf growth, health and future milk production.
Expo Chat sessions for quick knowledge sharing
Vita Plus will also hold four 30‑minute chats in its conference room at the south end of the Exhibition Hall lobby:
- High‑Oleic Soybeans: Roadmap to Utilize HOSB for On‑Farm Success – Wed, Sept. 30, 11 a.m.
- Clean Counts: Building Better Calves Through Sanitation – Wed, Sept. 30, 1 p.m.
- Critical Success Factors: Build to Last. Design to Grow – Thu, Oct. 1, 11 a.m.
- Open Expo Chat – additional times available for informal discussion.
Media representatives are encouraged to attend any session or arrange interviews with Vita Plus experts. For interview requests, contact Marjorie Stieve at 608‑250‑4284 (office) or 608‑575‑5388 (mobile).
About Vita Plus
Founded in 1948 and headquartered in Madison, Vita Plus serves dairy and livestock producers throughout the Midwest. As an employee‑owned company, it provides cutting‑edge nutrition, technology and management expertise to help farms increase feed efficiency, raise healthier calves and grow profitably.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
