Las Cruces residents have a new seasonal favorite: Witch’s Whisk, the home‑based bakery run by mother‑of‑two Lillian Long. Long’s passion for baking blossomed after the birth of her second child in 2023, and she has turned that enthusiasm into a thriving local business that celebrates Halloween year‑round.
Spooky sweets for every occasion
Witch’s Whisk offers custom cakes, cookies, macarons and cupcakes designed with a vintage, witch‑themed aesthetic. “There are many talented spooky artists and bakers in town, each with their own style,” Long said. “I think my aesthetic helps set me apart, and people who love Halloween are drawn to my work.”
Long’s love of Halloween began in childhood, when she always chose a witch or fairy costume. That early fascination now informs her branding, from the bakery’s name to its logo, which she describes as having a “vintage look” that captures the magic of the season.
Community support fuels growth
Long’s customers rave about the quality and creativity of her treats. Long‑time patron Ethan Trujillo recalled bringing Witch’s Whisk cookies to an event four years ago, leading friends to later order a wedding cake from the bakery. “They remembered those cookies and ordered their cake just the other day,” Trujillo said.
Another regular, A. Billi Drakeford, highlighted the bakery’s presence at work‑related gatherings, noting that Witch’s Whisk frequently supplies sugar‑cookie trays, macaron samples and even a s’mores kit for a camping outing. “We’ve asked them for large orders or to vend a few times a year,” Drakeford explained.
Where to find Witch’s Whisk
During the cooler months, Long can be found at the Las Cruces Farmer’s Market on Saturdays and at the Fine Arts Market in downtown Las Cruces on the first Friday of each month. Customers can place custom orders through the Witch’s Whisk website and stay updated on pop‑up locations via the bakery’s Instagram and Facebook pages.
As Las Cruces prepares for the upcoming Halloween season, Witch’s Whisk provides a festive, family‑friendly option for celebrations, reinforcing the city’s vibrant small‑business community.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
