Travelers passing through LaGuardia Airport’s Terminal B in New York City will now encounter Bridget, a life-sized AI hologram designed to assist with common airport queries. This innovative technology aims to alleviate the stress of navigating the bustling terminal by providing real-time information and directions.

Enhancing Traveler Experience

Bridget, located near the Terminal B Food Hall, can converse in English and Spanish, with plans to add more languages. The AI hologram, developed through a collaboration between Proto and Holomedia, offers step-by-step directions using real-time terminal maps. This feature can be particularly helpful during peak travel times when airport staff are busy assisting other passengers.

LaGuardia Gateway Partners, the management team for Terminal B, emphasizes that Bridget is meant to complement human workers, not replace them. Suzette Noble, CEO of LaGuardia Gateway Partners, stated that the hologram aligns with their vision of providing exceptional guest experiences through innovation and hospitality.

Technology in Airports

LaGuardia is not alone in adopting AI holograms. Miami International Airport has also introduced similar technology, supporting multiple languages and integrating with digital platforms like chatbots and WhatsApp. These advancements reflect a broader trend of airports seeking to improve operational efficiency while offering personalized traveler experiences.

While AI holograms like Bridget offer potential benefits, such as reducing stress and improving accessibility, they must earn travelers’ trust by providing clear and accurate information. Additionally, privacy concerns arise as airports explore AI tools that connect with biometrics and passenger data.

Ultimately, the success of these technologies will depend on their ability to enhance the travel experience without overshadowing the importance of human interaction, especially when unexpected issues arise.

Original reporting: Fox News (HLL/CB) — read the source article.