Versant Media’s USA Sports has struck a multi-year deal to become the exclusive English-language US broadcaster of Germany’s Bundesliga starting in August.
Bundesliga Coverage Details
The agreement will bring more than 300 live matches each year to USA Network and streaming service, Fandango. At least 30 matches will air on USA Network, while the remaining matches will stream free on Fandango, featuring clubs like Bayern Munich, Dortmund, Bayer 04 Leverkusen, and RB Leipzig.
The deal, running through the 2030-31 season, reflects a broader industry push into live programming, which media companies see as a way to win viewers and add subscribers in a mature streaming market.
Coverage will kick off on August 22 with ‘Der Klassiker,’ one of the Bundesliga’s biggest rivalries, featuring defending champions Bayern Munich against Borussia Dortmund in the Franz Beckenbauer Supercup.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.