BMW is working to catch up in China’s electric vehicle (EV) market, which is dominated by local brands such as Nio and Geely’s Zeekr. The German automaker has seen declining sales in China over the past two years, with sales plummeting 30% in the second quarter.
China’s EV Market
China’s EV market is highly competitive, with local brands offering advanced features and competitive pricing. BMW’s first Neue Klasse model for China, the iX3 SUV, is set to go on sale in November, but analysts say it may be too little, too late.
Chinese buyers are increasingly expecting the latest technology from home-grown carmakers, and BMW’s combustion-engine heritage is not as relevant in the Chinese market. The company’s product development is still driven from its Munich headquarters, and it may not fully understand what Chinese consumers want.
BMW’s average transaction price in China was 341,000 yuan ($50,200) in 2025, below local brands such as Nio, Aito, and Denza. The company has lowered some of its list prices in China, but analysts say price cuts alone are not enough to compete in the market.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
