San Francisco is having a moment in the spotlight — and not just figuratively. Film crews have been spotted setting up production in the city’s Financial District, signaling a continued and growing interest from Hollywood in using San Francisco as a backdrop for major productions.

According to ABC7 Bay Area and the San Francisco Chronicle, the city is actively working to attract more film and television projects, with advocates fighting to bring additional productions to San Francisco’s iconic streets and neighborhoods. A new film set recently appeared in the Financial District, drawing attention from locals and passersby alike.

The buzz around film production in the city is a welcome sign for San Francisco’s economy and creative community. Film shoots bring jobs for local crew members, business for nearby restaurants and vendors, and a boost in visibility for the city’s distinctive neighborhoods and landmarks on a national and global stage.

Adding to the cinematic excitement, Union Square is set to host a free outdoor screening of The Princess Diaries this July, giving residents a chance to enjoy a beloved classic in one of the city’s most vibrant public spaces. The event, highlighted by Secret San Francisco, is open to the public and offers a fun, no-cost evening out for families, friends, and film lovers of all ages.

Together, these two stories paint a picture of a city embracing its love of film — both as a production hub and as a community gathering place. Whether you’re watching a crew transform a downtown block into a movie set or settling in for a free screening under the open sky, San Francisco’s connection to the magic of cinema is alive and well this summer.

Sources: ABC7 Bay Area, Secret San Francisco