The Redding Tourism Marketing Group is retiring its public-facing Choose Redding brand as part of an effort to consolidate the city’s tourism marketing under the Visit Redding name. This change aims to remove confusion and create a more unified tourism front for the city.

Consolidation and Sports Commission

The move follows heavy investments by the City of Redding in making downtown a destination for visitors, with new housing, streetscape projects, and attractions complementing tourism marketing efforts. The Redding Sports Commission, led by Tim Bauer, will recruit and support sporting events to increase overnight stays in Redding.

The city contracts with the Redding Chamber of Commerce to operate Visit Redding, which focuses on promoting leisure tourism. The Redding Tourism Marketing Group, funded through the Redding Tourism Business Improvement District, will continue its operations behind the scenes, with a focus on attracting meetings, conventions, group travel, and sporting events.

Economic Impact

The Redding Sports Commission aims to attract large-scale sporting events, such as the IRONMAN 70.3 Northern California, which is expected to bring thousands of visitors and millions of dollars in economic impact to the region. According to Rebecca Baer, CEO of the Shasta Economic Development Corporation, tourism has the potential to be a major catalyst for population and economic growth.

Original reporting: Shasta Scout (Redding) — read the source article.