HyperLocal Loop
Jul 08, 2026
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New Mexico Warns of Wildfire Price Gouging

New Mexico Attorney General Raul Torrez is urging residents affected by wildfires to be on the lookout for price gouging and fraudulent schemes. The guidance, released Tuesday, comes as wildfire season continues across the state and aims to help consumers recognize illegal pricing practices and scams that often emerge during emergencies.

Price Gouging and Fraudulent Schemes

According to the Attorney General’s Office, price gouging may occur when businesses or individuals significantly increase the cost of essential goods or services for people who have been displaced by wildfires or otherwise impacted by the disasters. Items and services that may be subject to unlawful price increases include hotels and rental housing, extended-stay lodging, groceries, restaurant meals, fuel, lumber, pet and livestock supplies, and other essential goods and services.

The Attorney General’s Office is also warning residents about fraudulent fundraising efforts that can surface in the wake of natural disasters. Scammers may impersonate legitimate charities, misrepresent how donated funds will be used, or create fake crowdfunding campaigns on online fundraising platforms to exploit people seeking to help wildfire victims.

Residents are encouraged to verify charitable organizations before donating and remain cautious of unsolicited requests for financial assistance. The New Mexico Department of Justice is asking anyone who suspects price gouging or fraud to file a complaint online or by calling 505-490-4060 and selecting option 3.


Original reporting: KOAT Albuquerque — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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